The Sober Voyager is a pay it forward lifestyle brand focused on alcohol and drug addiction. The online shop sells jewelry, apparel with a lifestyle geared towards embracing addiction and the process to recovery. The foundation is a non-profit that uses funding from donors and donations from the Sober Voyager to place recovering addicts in rehabilitation.
A collection of images and branding that resemble your lifestyle, brand & shopper. →
Below are three descriptions of the types of people that will be shopping on the Sober Voyager:
Mark is an addict who is in his first year of recovery. He has been in rehab and understands the daily struggle of steering away from temptation. He is looking for a community outside of his immediate support group who is going through the same journey
2. Marks Mom
Marks mom has seen the highs and lows of Marks life. She is looking for a community of moms who understands her struggle and wants to continue to encourage Mark to stay sober.
3. An Outsider??
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