WOW, it has been a hot minute since I've posted a blog and it's pretty embarrassing. I had every intention of blogging at least once a week after my site lauch but life happens, ya know. Anyway! The post below is catered to those who have an online business, run a website/blog or are trying to get better at branding their presence online.
SO, to dive in, I've noticed a ton of updates in the social space lately and figured it's time I collect a couple for you on a 'need to know' basis – PLUS towards the end I've created a quick guide on how to start branding your profiles so they're all cohesive!
*Also, I may look a little obsessed with myself but it's just easier to explain the changes when I've catered them to all my profiles. :)
First, to the social updates:
1. Facebook Pages Has a New Layout.
Business pages on FB got a small facelift and I'm loving the changes. The only major updates I see are the layout (hello full-size cover photo) and the ability to add in your services. A couple of notes on this: if you're trying to drive traffic to your website or blog, keep it short and sweet to help drive referrals for those wanting to learn more.
Make sure to adjust your sidebar and contact information so the most prominent ways to contact you are towards the top. Also, make sure your call to action is set up on the top right corner to drive traffic to your current promo, product or website.
2. Instagram Business Profiles Rolled Out!
Business profiles are finally rolling out to everyone and it's pretty nifty! Loving the analytics and the ability to see impressions and reach based on time of day. Tracking this is crucial to see what time of day resonates with your audience, because it'll be different for everyone. It's pretty self-explanatory on how to set it up once your prompted to switch accounts, but if anyone has questions - happy to explain! First things first is that you must be an administrator on a Facebook page in order to qualify to set up an account as most of the information is pulled from that page. A few tips below:
- Add your address in the Contact area if you're a business! The directions open in Maps for easy access.
- Remove your phone number from the contact section (if you're a blogger, or small biz owner without a business line) so it's not accessible to everyone, unless you don't mind being called at all hours of the day. :)
- If you're not a fan of the business profile features, you can always change back to the regular profile!
3. Pinterest Profiles are Updated.
Small but noticeable - Pinterest hopped on the white space train and have adjusted their home page and your profiles to be more minimal, with rounded corners, buttons and an overall cleaner look. I feel like everything is *floating*, which is kind of cool I guess?
Now, to branding your profiles!
I find it so funny when people mention that they knew that was a 'Sarah' post, or tag me in photos that they think I could or did take. It's flattering and it goes to show that I think I've crafted a mood or style for my posts that are easily recognizable - and you can do the same! Below are three quick steps to brand your profile and some tools to help you do so. Share away!
Would love to hear any feedback on the above and if you've come across any other features on Facebook, Pinterest or Instagram!