Are you managing one or more Facebook or Instagram profiles? If so, it is important to watch how you're commenting, liking, and sharing posts.
I wanted to shed some insight to answer a few really basic questions I get often from friends and co-workers, and mention small items you could be overlooking, specifically on Facebook and Instagram.
If you're an editor, admin or owner on social media pages, it's important to understand when you're posting as yourself or your brand page. Facebook's algorithm is getting pretty tricky these days, so you want to make sure your promoting your page the best way possible (and boosting likes!). So, when you like or share as yourself, the post shows to all your friends who may not have seen the initial post to begin with.
Here are a few best practices for managing brand accounts on social media:
1. CONNECT INSTAGRAM TO PUSH TO FACEBOOK.
A quick step by step photo on how to link your Instagram to your desired Facebook timeline. It's a bit tedious if you're posting to both your personal account and brand account, but it is possible! You can also edit captions before you push to Facebook/Twitter to try different verbiage, catering to your social channels.
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2. SELECT YOUR PERSONAL ACCOUNT WHEN LIKING AND SHARING POSTS.
If you're an admin on a page and want to like, share or comment on the post via your own profile, make sure you select the correct account using the dropdown box (outlined in blue below).
On mobile, by default you will be posting as the page you manage, but if you select the top bar, a dropdown will appear to change who you post as. This may seem simple, but it is often overlooked!
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3. REPURPOSE CONTENT WITH COPY AND IMAGERY
Running out of content to use? Try repurposing old links with new copy, or images to see if you can create more engagement. Be careful not to do this too often, but it is great to reuse some of your best content for new fans and followers!
Keeping this short and sweet but if you have any other tips and tricks, let me know in the comments!